Spend analyzed$42.8kCampaigns · ad groups · keywords · ads · assets
Conversions146Enough signal to rank the drag
Blended CPA$97First-pass target: pull down via the leak
URL coverage9/79 Final URLs · 7 fetched cleanly
03 · Leaks, ranked
Start here: three places the account is bleeding
-
01
Landing-page handoff is the strongest leakThe ad promise is stronger than the first screen on quote-auto and sr22-fast.
Highest drag
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02
Four active ad groups still overlapNearby lanes and keyword clusters tell the same story and compete for intent.
High drag
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03
Ad unit explains instead of competingHeadlines and assets sound internal instead of winning the click.
Medium drag
04 · Promise-gap map
The ad sold one story. The first screen tells another.
Final URLAd promiseFirst screen deliversRead
/quote-autoAudit your ads in 60 secondsA general intro to the autopilot productSevere gap
/sr22-fastFind wasted spend before tonightGeneric landing about features and benefitsSevere gap
/audit-reportSee your audit report, no loginAudit overview matches the click promiseHealthy
quote-auto and sr22-fast hold 56% of click share but convert at 1.1% or below. Rewrite these two pages first.
05 · Full diagnosis
What this brief says in one read
The first cleanup cycle should be smaller, sharper, and more direct. Reduce overlap before testing more, then rewrite the first screens that soften the promise.
Main leakPost-click fitAd promise > first-screen delivery
First move4 lanes → 2Reduce overlap before expansion
Coverage9 pages / 7 cleanEnough to trust the read
06 · Connect only when ready
The brief is complete. You get the diagnosis before access.
Everything above is delivered from exports alone. Connecting access is only useful when there is a real job to do: validate live data, stage fixes, and monitor rollout.
Visible nowDiagnosis + first-pass planThree ranked leaks, evidence, and cleanup order.
After authorizationLive validation + staged executionRefresh data, stage changes, and track lift.
07 · First cleanup order
Do these four things first
- 01Reduce active ad groups from four to two.
- 02Rebuild the active RSA inventory around pain, outcome, mechanism, and trust.
- 03Rewrite the first screen on
quote-auto and sr22-fast.
- 04Replace assets and validate the legacy URL before scaling.
