"I just took over an account with rising CPA."
No handover docs. CPA is climbing. You need the real break before you touch anything.
Whatever situation your paid traffic is in.
Find the situation that sounds like your week, then start with the right step.
"We're launching a new offer next week."
Ads are ready, budget is approved, but the page doesn't match the promise.
"Finance wants to cut our paid spend."
You need proof of where money leaks and what is worth keeping.
"Conversions fell off a cliff last week."
Clicks look normal, conversions dropped, and guessing is burning spend.
"Leadership wants to double the budget."
Before you scale, the ad-to-conversion path has to hold.
"I need to prove value before they trust me."
The prospect won't grant access yet. You still need credible proof now.
Different seats, the same pressure: make paid traffic pay off.
In-house
Performance marketers
You own the number and can't wait on design or dev to fix a leaking page.
Agency
Agencies & consultants
You need to show value on day one, before a client grants account access.
Founder
Founders & small teams
You're the whole growth team, running paid traffic with no specialists to lean on.
Not sure which one is you? Start with a diagnosis.
Upload exports and see where the leak starts.